11 November 2014
CMA Help Aerocatch Push For Series Mandates
AeroCatch, the unique 21st Century alternative to the traditional sliding pin bonnet fastener, has been selected as the mandatory panel fastener for the biggest tin-top series in New Zealand – the BNT NZ SuperTourers championship.
This is the first championship to mandate AeroCatch and CMA have been briefed to “spread the word”, with the aim of helping AeroCatch sign up more championships globally.
A multi-media campaign is currently planned for 2015 to achieve greater awareness, which coincides with the product’s 10th anniversary since it was brought to market.
CMA were originally hired to carry out the launch phase for AeroCatch in 2005 and have been responsible for brand management ever since. The product, which was designed in conjunction with the Engineering Faculty at Exeter University in the UK, has gone on to be a global success, with many major teams opting for the product’s benefits of safety, aerodynamics and ease of operation.BACK TO LISTING
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