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News, Views, and valuable marketing insights. It's all here.

24 July 2017

Get satisfaction!

Simon and Garfunkel sang about it as early as the sixties, and “keepin’ the customer satisfied” is even more important today than it was then. But how do you know how satisfied your customers are? How do you measure it and what...

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21 July 2017

Adding value to a legal practice

In today’s litigious society, it is becoming increasing important for law firms to make sure they identify clearly, and appeal to their target audience – not only by saying the right thing (in unpatronizing tones!) but also by...

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20 July 2017

Industry 4.0: the game is changing

With the world making strides towards Industry 4.0, the new industrial revolution that is already here, things are changing rapidly, not just in the way you manufacture, but in the way, you market yourself too, and it is critical...

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20 July 2017

Sell The Sizzle Not The Sausage!

CMA have created an irresistible summer offer to help you make the most of the forthcoming show season. Choose any of the packages below to make sure visitors are primed to visit your stand and leave with the best impression of...

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29 June 2017

Is Print Media Dead?

With all the accent on social media these days, one could easily be forgiven for thinking that there is just no place for the printed magazine or newspaper in society any more. And to an extent, in some markets, this is true.

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28 June 2017

The Robots Are Coming!

One of the more fascinating stories emerging this week was Wimbledon, the world’s oldest and most traditional tennis event, launching Fred, an Artificial Intelligence (AI) assistant as an option within the official app for the...

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