AeroCatch Intergrated BTCC Campaign
Following strategic discussions, Speciality Fasteners were keen to raise the profile for their AeroCatch brand through a tie-up with a BTCC driver. After negotiations with Motorbase and Mat Jackson were swiftly concluded, a campaign was devised that included press releases, on-and off-line advertising, social media, posters and a reader competition with Fast Ford Magazine. CMA designed and conducted the campaign in its entirety, including negotiations and materials design and production. Throughout the campaign, AeroCatch noticed a substantial increase in website visitors, enquiries and, most importantly, sales.