Case Study: Lifeline Fire & Safety Systems

As the major supplier of fire suppression equipment to the motorsport industry, where they had consolidated their position as “Champions of Safety”, Lifeline recognized that their product could have distinct advantages in military use, protecting personnel and vehicles. By innovative adaptation of their design and manufacturing process, they were able to create a range of leading edge systems and CMA were tasked with implementing a marketing strategy to create the necessary awareness.

With a number of significant defence exhibitions taking place in the UK, it was decided that attendance would be of paramount importance and so exhibition display material and a positioning brochure were developed to promote the company’s product range. To create further awareness, press releases and advertisements targeting the sector were made.


There was a high level of interest at the first defence exhibition attended by Lifeline and, although the lead time on work in the sector is much longer than the company was used to dealing with in motorsport, the resulting orders were of considerably higher volume, enabling the company to make a secure foothold in this new market.

View the Defence brochure here.

View a motorsport ad here.

View the website here.