Case Study: Titan Newsletter
Titan approached CMA for an overall marketing support programme. As part of the programme, a series of newsletters was developed, utilising CMAil.
The programme involves the production, management and sending of a monthly e-mal newsletter.
A striking design featuring the Titan griffin was devised to fit in with the existing Titan website. The design was created as a template allowing users to easily drop in relevant text and images.
CMA have taken on complete responsibility for the production of the newsletter; working together with Titan to identify stories each month. CMA develop and create the stories, working with 3rd parties on Titan’s behalf were required.
After the stories have been approved, CMA upload them to the Titan website and create the introductions and links for the newsletter.
The newsletter is then sent to Titan’s database, and CMAil’s integrated social media functionality ensures that the newsletter is automatically distributed via Titan’s Facebook and Twitter channels.
“Working with CMA is a real pleasure. They do a great job of taking on responsibility where needed and can be relied upon to deliver, “ comments Titan’s Head of Sales & Marketing Zoe Timbrell. “It is great to be able to delegate jobs to them safe in the knowledge that they will bring in the results. We are really happy to have them on board.”