13 October 2014
New MIA Website Launched
A NEW WEBSITE FOR THE MOTORSPORT INDUSTRY ASSOCIATION
As long-term members of the MIA, we were delighted to be awarded the contract to design and project-manage the MIA’s new website.
Working alongside web development company mso.net, we wanted to create a website that synchronized the MIA with the levels of branding of many of its multinational members. Geoff Cook, CMA director explains: “In redesigning the MIA website, the key part of the brief was that it should reflect the status that the MIA and its members now occupy on the global motorsport stage. To this end, our creative team worked successfully with mso’s talented web developers to create an elegant and functional solution that will enable the MIA to get even closer to its existing and prospective members.”
Sarah Pooley, Geoff’s counterpart at mso.net says that close teamwork was obviously essential on such a large project and was one of the main reasons why it was so successful: “Working with the MIA and CMA Marketing was a pleasure and a real collaborative effort. We all shared the same aim, which was to ensure that the user journey was at the forefront of the restructuring. Not only does the site look great, but members can now find the information they need more quickly and in fewer clicks."
To view the results of the team’s efforts, click here.BACK TO LISTING
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