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News, Views, and valuable marketing insights. It's all here.

11 November 2014

CMAil- Increase Open and Conversion Rates, Save Money

CMA have partnered up with one of the world’s largest email solution providers to bring you an unbeatable service. With CMAil,

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11 November 2014

No’s at Shows

As “show season” is once again upon us, we thought we’d remind you of what NOT to do at exhibitions if you want your event to be a success… So don’t:

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11 November 2014

CMA Help Aerocatch Push For Series Mandates

AeroCatch, the unique 21st Century alternative to the traditional sliding pin bonnet fastener, has been selected as the mandatory panel fastener for the biggest tin-top series in New Zealand

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13 October 2014

On the Top Step of the Podium

Last month CMA HQ was decorated with some fantastic images of our racing heroes and to celebrate we thought we’d share them with our social media and newsletter followers in the form of a competition.

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13 October 2014

Brand Value In Engineering Excellence

In public perceptions of engineering, the word ”creativity” may not be the first to spring to mind, even though those at the forefront of technology development know that creativity is the very essence of their craft. However, not...

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13 October 2014

New MIA Website Launched

A NEW WEBSITE FOR THE MOTORSPORT INDUSTRY ASSOCIATION. As long-term members of the MIA, we were delighted to be awarded the contract to design and project-manage the MIA’s new website.

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08 September 2014

Competition: Name that driver!

As we've decorated our office walls with some of our motorsport heroes, we're running a little competition to test your motorsport knowledge! Can you name the driver, car and year for each image?

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08 September 2014

Getting ready for the Shows: the CMA checklist

Even though Summer is really still in full swing, it's time for preparations to get under way to ensure you are fully equipped for the 3 month motorsport "shop window" that extends from November to January.

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20 August 2014

CMA Backs Social Media Awards

CMA, one of the UK’s leading business to business marketing companies, has teamed up with Zest Communications to sponsor the Zest Social Media Awards.

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11 August 2014

Maximising ROI on your Marketing Part 3

Over the last two months we have looked at marketing and how you can make sure your marketing is relevant and effective. But it is important to close the loop, measure what you are doing and ensure lessons are learned and...

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07 July 2014

STOP! Have you linked your social media accounts?

If you’re looking for a way to minimise the time you spend on social media, clicking the ‘link your account to Twitter/Facebook’ option isn’t the way to go about it.

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07 July 2014

Maximising ROI on your Marketing Part 2

Last month we looked at marketing and what it is all about. Just to re-cap, we came to the conclusion that marketing can defined as: Ensuring the right person receives the right message in the right way, at the right time...

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16 June 2014

Maximising ROI on your Marketing Part 1

Many marketers often say that proving Return On Investment (ROI) is notoriously difficult. Even though it is true to say that it can be tricky to attribute monetary returns to marketing activities, there are definitely steps you...

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