24 July 2017
Get satisfaction!
Simon and Garfunkel sang about it as early as the sixties, and “keepin’ the customer satisfied” is even more important today than it was then. But how do you know how satisfied your customers are? How do you measure it and what...
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21 July 2017
Adding value to a legal practice
In today’s litigious society, it is becoming increasing important for law firms to make sure they identify clearly, and appeal to their target audience – not only by saying the right thing (in unpatronizing tones!) but also by...
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20 July 2017
Industry 4.0: the game is changing
With the world making strides towards Industry 4.0, the new industrial revolution that is already here, things are changing rapidly, not just in the way you manufacture, but in the way, you market yourself too, and it is critical...
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20 July 2017
Sell The Sizzle Not The Sausage!
CMA have created an irresistible summer offer to help you make the most of the forthcoming show season. Choose any of the packages below to make sure visitors are primed to visit your stand and leave with the best impression of...
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29 June 2017
Is Print Media Dead?
With all the accent on social media these days, one could easily be forgiven for thinking that there is just no place for the printed magazine or newspaper in society any more. And to an extent, in some markets, this is true.
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28 June 2017
The Robots Are Coming!
One of the more fascinating stories emerging this week was Wimbledon, the world’s oldest and most traditional tennis event, launching Fred, an Artificial Intelligence (AI) assistant as an option within the official app for the...
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28 June 2017
Fighting Fires With Lifeline For 10 Years!
In 2007, Jim Morris MD of Lifeline Fire & Safety Systems – manufacturers of fire suppression systems and other motorsport safety products – realised that the company was on the verge of a step change in its development and saw the...
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25 May 2017
Social Media Pitfalls to Avoid…And Some Useful Tips
So, you are taking social media seriously, and are no longer pushing for followers and posting whatever you fancy when you fancy it, but instead you’ve done the sensible things and are now working to a sound strategy. However,...
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25 May 2017
A Seamless Production for a FAST Show
In exhibition display terms, the main shortcoming of the ubiquitous “shell scheme” system is well-known – that is to say its display-inhibiting vertical poles - and for anyone wanting to circumvent this, the solution can be...
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23 May 2017
Movie “Magic”
Global box office revenue for the film industry is projected to increase from $38.3 billion in 2016 to nearly $50 billion in 2020, so it’s fair to say it is pretty big business. Interestingly, only very few Hollywood movies...
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26 April 2017
New Packaging For AeroCatch
The story of AeroCatch began back in 2005 when engineering entrepreneur, Peter Boote, finalized development of a revolutionary panel fastener designed to replace the existing and outdated “sliding pin” bonnet catch that had been...
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26 April 2017
End of Life
As predicted at the time by Marketing Week’s Mark Ritson, Coke Life has bitten the dust after 3 years of disappointing sales after an encouraging launch. How did a marketing behemoth like Coke, arguably the strongest brand in the...
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27 March 2017
OBP: Client Case Study
Since CMA started working with OBP Motorsport in 2015, a whole range of activities have been planned and executed, and OBP Motorsport have embraced one key element of what CMA have to offer more than any other: strategic and...
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27 March 2017
This Time, it’s Personal
Last month we mentioned that the top trend for 2017 in B2B Marketing is about the customer experience. Continuing the theme, the second trend for 2017 is: Executive Branding. Executive branding is seen as vital, as increasingly...
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28 February 2017
CSF Name Change
Clarendon Specialty Fasteners was trading for over 20 years as Specialty Fasteners, before being acquired by Clarendon in 2014, resulting in the new company name Clarendon Specialty Fasteners.
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28 February 2017
Don’t Be Like Mike, Be Like Mickey!
Research by Forbes and DigiMark Partners identifies the key trend for 2017 in Business to Business (B2B) marketing as being “Customer Experience Balance”. By this they mean businesses should “Strive to use a balanced approach to...
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Recent Newsletters
Get satisfaction!
24 July 2017
Adding value to a legal practice
21 July 2017
Industry 4.0: the game is changing
20 July 2017
Sell The Sizzle Not The Sausage!
20 July 2017
Is Print Media Dead?
29 June 2017
The Robots Are Coming!
28 June 2017