03 October 2016
B2B or Not B2B
These days, the number of channels available to help you reach your audience has never been greater. But which one to choose? Is one channel more suitable for certain businesses than others? Is it always the case that you should...
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11 August 2016
“It’s Ice Cream, Jim, But Not As We Know It."
Everyone is looking for more business but we know what it’s like when you’re fighting the daily fires and dealing with the everyday hassle of running a business. But sometimes, you know, it’s important to take five and try to see...
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22 June 2016
How to be a Good Client
You are probably used to hearing marketing agencies telling you how good they are and how they can improve your business at a stroke. But have you ever considered what information you should be giving them, when and if you meet?...
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22 June 2016
Do You Feel lucky?
How many of you would install a new machine in the workshop but then not spend the money to give it quite enough space to be operated efficiently? So why would you not support your marketing campaigns properly to ensure you make...
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22 June 2016
Marketing with FRED
In a world dominated by online marketing, where companies are able to reach wider audiences a lot easier, it can be difficult for your product to stand out in a crowd. So we are showing you how you can use celebrities and FRED to...
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25 May 2016
Lessons from Le Mans
With the big race coming up, we take a look at the Le Mans 24hrs and how this classic endurance race presents companies with an unrivalled platform to not only develop innovative technologies but great marketing strategies to...
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25 May 2016
Say Something Meaningful...
This month we return to the creative side of advertising to feature what we think is probably the most popular mistake made in ads for the engineering sector. We do, however, offer a straight–forward process to avoid it and...
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25 May 2016
Burn the Witch
Marketing plays a pivotal role in the success of many music artists album launches. We have taken a look into some recent launches that have broken the mold through the use of mixed marketing campaigns to give you an insight into...
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28 April 2016
Tesla Don’t Advertise
There are many different ways to marketing a service, product or company. There is no right or wrong way as it is different for each individual company. Tesla are a great example of a company who have recently gained major success...
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28 April 2016
Should I Stay or Should I Go?
On June 23rd, we will be voting to stay in the EU or leave. We have a look at some of the main pros and cons concerning the EU and the UK’s membership of it. We have also put together a simple poll for you, where you can vote on...
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28 April 2016
SPAM, SPAM, SPAM
The average person spends more time every day reading his email than he spends doing anything else on the web. As a matter of fact, his email often distracts him from the other tasks he needs to accomplish. With this in mind,...
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31 March 2016
The Periodic Table of Content Marketing
You are probably aware of the good old periodic table. It is a useful tool used by scientists the world over to analyze chemical behavior. However, with a few creative tweaks it can also be used to help you formulate a successful...
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31 March 2016
Why Pay For Marketing?
Marketing is easy and anyone can do it, so there is no need to pay somebody money to do it for you. That seems to be the view of a great many businessmen and women out there and it does lead to some spectacularly poor marketing...
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31 March 2016
The Good, The Bad & The Ugly
Psychology has always been an inextricable part of marketing and, following on from the previous article about targeting your market, we explain how research has helped with the precursor to this – finding out what type of...
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09 February 2016
Just Like Baking a Cake...
Most aspects of marketing have much in common with baking – get the ingredients and method right and everything will turn out fine. We recently produced a showstopper brochure for a major client and we thought we would share the...
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09 February 2016
Target Practice
A target market. It’s something that everyone selling a product or service NEEDS to have in order to sell. How hard can it be to target your market? Well the answer is, you’d be surprised how many people can get it wrong.
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09 February 2016
How Much Should You Spend on Marketing?
Many of us wonder how much money to allocate to marketing in the yearly budget, and the 10% of revenue figure gets bandied about a lot, but is that correct? The answer is that depends, as there are many ways to determine a budget,...
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